Since its establishment in 2002, Guangzhou Weilun Food Co., Ltd. has rapidly developed into one of the pioneers in the field of natural pigments in Chinese mainland with its profound technical accumulation and innovation capabilities, focusing on the research and development, production and application of natural pigments for food. Willen has proposed a systematic solution to key technical bottlenecks such as the stability, tinting strength and color diversity of natural pigments to provide efficient, safe and sustainable natural pigment products for the food industry.
The raw materials of Willen Pigment are derived from nature, which is perfectly in line with the green concept of health and sustainable development. Our products not only have excellent color expression, natural and bright color, but also have industry competitiveness in terms of stability and application performance. Willen Natural Colors are used in a wide variety of food products to ensure that they meet the highest standards of food safety requirements while giving products a richer color performance. In 2006, we pioneered the comprehensive application of natural pigments in the baking industry, opened a new era of healthy and light luxury baking, and became the vane of the development of the industry.
Over the years, Weilun company has always adhered to the concept of "integrity, professionalism and high quality", and is committed to providing customers with high-quality and high-performance products through advanced technology and rigorous production management. With the craftsman spirit of excellence, we continue to promote the iterative upgrading of products, and have won the trust and praise of many partners at home and abroad. Looking forward to the future, Weilun looks forward to working with partners from all walks of life to continue to lead the innovation and development of the natural color industry and build a sustainable new ecology of the industry.
Choosing Willen means choosing natural color solutions for quality assurance, health and safety, and industry innovation.
Customized solutions
Any color products can be blended according to customer requirements, which can meet the diversified needs of customers, especially in line with the procurement needs of downstream customers
Exceptional color
Willen Natural Colors are the result of nature's gifts. Superior color brings food to life, is safe and healthy, and adds color to the taste.
Stable and safe
Strictly abide by the quality and stability, and control the whole process of fine safety, add peace of mind to the food and beverage, and fully promote the worry-free progress of the industry.
Cost-effective
High purity, good quality, and affordable price. With high cost performance, it presents the right color scheme to help you control costs and improve efficiency.
